Shabana Farooq is the Managing Partner & COO of Urban Properties, where she brings over 16 years of executive leadership in the telecom industry to the forefront of real estate innovation. Renowned for building and leading high-performing sales and business development teams, Shabana has a proven track record of driving growth, delivering exceptional client experiences, and inspiring teams to exceed ambitious goals.

Her transition into real estate was driven by a passion for creating meaningful impact, not just in business, but in people’s lives. Leveraging her deep expertise in strategic leadership, team development, and customer-centric growth, she now channels her energy into helping clients and investors navigate the real estate landscape with clarity and confidence.

At Urban Properties, Shabana is the architect of a values-driven culture that prioritizes trust, innovation, and service excellence. Her leadership philosophy is grounded in one core belief: people come first. Whether fostering relationships with clients, mentoring her team, or collaborating with partners, she is dedicated to building a business where integrity and long-term value guide every decision.
Approachable, visionary, and fiercely committed to excellence, Shabana is leading Urban Properties into its next era, where purpose meets performance, and success is measured not just by numbers, but by the lives impacted along the way.