With over 18 years of experience in real estate, investment, and hospitality, Islam El Dafrawy brings a wealth of knowledge, commercial insight, and strategic leadership to the property development space. For 16 years, Islam played a pivotal role at EMAAR, where he was instrumental in driving sales growth and spearheading landmark initiatives that shaped the city’s iconic skyline. His tenure there not only established him as a respected figure in the industry but also sharpened his ability to identify and seize market opportunities in a dynamic and competitive landscape.

In 2023, Islam embarked on a new chapter, leveraging his deep industry experience and entrepreneurial mindset to co-found URBAN where he now serves as Chief Executive Officer. Under his leadership, URBAN has quickly emerged as a standout development management firm, known for its boutique, client-centric approach and its team of professional real estate experts. Islam’s mission is to deliver the same caliber of strategy, service, and success to boutique and mid-sized developers that he once brought to one of the region’s largest real estate brands.

Driven by a passion for excellence and innovation, Islam is committed to elevating the standards of real estate development in the UAE, offering tailored guidance, premium service, and unmatched market insight to every partner and project he leads.